How To Track Keyword Performance Automatically
Why Automate Keyword Performance Tracking
In the digital era, the success of your small business's online presence highly depends on the use of appropriate keywords. Keyword performance tracking and analysis can help you measure user engagement, drive more traffic to your website, and improve your search engine ranking. However, keeping track of your keywords manually can be time-consuming, labor-intensive, and prone to errors. Automating this process allows you to focus on your core business tasks while ensuring greater efficiency and accuracy.
3 Keyword Performance Tracking Bottlenecks You Can Avoid
1. Lost time spent on manual keyword tracking: With automation, small businesses can significantly reduce the amount of time they spend collecting and updating keyword data. This enables business owners to allocate their valuable time toward more critical tasks, such as product development, customer engagement, and strategy planning.
2. Inaccurate and inconsistent data: Manual tracking and analysis lack the precision and consistency of automated solutions. Automatic tools can quickly analyze significant amounts of data and present it in a well-organized manner, enabling better decision-making and insights.
3. Slow reactions to keyword trends: Monitoring keyword trends allows your small business to gradually tweak your marketing strategies, optimizing your website for better search engine visibility. By automating the process, businesses can react faster to keyword trends and changes, thereby staying ahead of their competition.
5 Software Tools for Keyword Performance Automation
1. Google Search Console is a free tool that offers essential keyword performance analytics and suggestions for improving your website's search engine rankings.
2. Ubersuggest offers a freemium tool that combines keyword suggestions, ranking tracking, and search volume data to help small businesses optimize their online presence.
3. Ahrefs is a comprehensive SEO tool that offers keyword performance tracking along with competitor analysis and backlink data. Pricing starts at $99 per month.
4. SEMRush is an all-in-one marketing toolkit for digital marketing professionals, with features ranging from keyword analytics to site audits. Pricing starts at $119.95 per month.
5. Moz Pro is a popular SEO suite that includes keyword research, rank tracking, and site auditing tools to help optimize your website for better search engine performance. Pricing starts at $99 per month.
Using Ubersuggest for Automating Keyword Performance Tracking and Analysis:
1. Sign up for a free account on Ubersuggest.
2. Once logged in, go to the 'Keywords' tab and enter your business-specific keywords or phrases you want to track.
3. If you have more than one website, you can manage your projects in the 'Projects' tab.
4. Ubersuggest automatically analyzes the entered keywords and provides you with essential data on search volume, keyword difficulty score, competitor rankings, and more.
5. Monitor your keyword rankings regularly to spot any opportunities or threats to your search engine visibility.
6. Use Ubersuggest's competitor analysis features to identify popular keywords used by your competitors and improve your website's content and SEO strategy accordingly.
